Atlas Copco is an industrial group with world-leading positions in compressors, construction and mining equipment, power tools and assembly systems. The Group delivers sustainable solutions for increased customer productivity, through innovative products and services.

The design objective was to create an imposing stand which would showcase the company as a Global Player integrating all facets of compressors, construction and mining equipment, power tools and assembly systems making sure that all the products have equal prominence within the space. Also, enabling the visitor to experience the visitors to experience the different facets of their business was very important.

Approach Media has created an open layout with spaces clearly highlighting the each area of business. At the same time it emphasized the magnitude of Atlas Copco with a branding structure and presenting its key objective Sustainable Productivity. The resultant was an imposing stand with ample flow space for visitors to indulge in its great experience.